b3 were brought in by I-Site Design Studio to work on a project for their client - St. Joseph Aspirin. The 81st Birthday Almanac was designed by b3 and Flash animated by I-Site. Each month was produced for an entire year depicting images and historical information from the product's past 81 years. Incorporated into the design were call-to-action items and in some cases offers, coupons, and giveaways.